Using Trademarks to Safeguard Value

On October 1, 2014, I was one of three speakers for the monthly Forum meeting of the Medical Development Group (MDG) in Waltham on the subject Intellectual Property Approaches to Safeguard Value.  This MDG Forum meeting covered three key areas of intellectual property protection that may be used to safeguard the value of your medical device company: patents, trademarks and trade secrets.


In my portion of the evening’s program, I discussed development and use of trademarks as business assets and safeguarding their value in medical device and life sciences product and service businesses and product lines including:

  • Value of choosing “suggestive” brand names for businesses, products and services,
  • Benefits of availability searches and then seeking Federal protection
  • Protecting of brand names in use and those desired on an Intent To Use (ITU) basis
  • Costs and benefits in safeguarding trademarks
  • Pitfalls to avoid loss of trademark protection

To view my presentation outline, go to this LINK:


Hope early stage medical device and life science entrepreneurs and those involved in growing medical device and life science companies will find my presentation outline of value.


If you have any questions on this presentation or on trademark protection for your device, product, service, company or brand name, please do contact me.