Transforming Your Idea into a Successful Company

On September 6, 2011, I moderated a panel and also gave a presentation  on this subject for the IEEE Entrepreneurs’ Network (ENET) in Waltham, Massachusetts.  My presentation dealt with a number of questions relating to launching a product or service business, including:

  • What is your entrepreneurial profile? Is entrepreneurship right for you?
  • Do you have the tools to launch a successful product business?
  • How does this differ for a service business?
  • What are the legal issues you face launching a startup company?

The presentation dealt both with tools for the successful product business – plan, prototype, marketing, sales, IP and more – but also legal aspects of launching a successful product business including creation and choice of a legal entity – S or C corporation, LLC or LLP; the different forms of IP protection;  hiring employees, contractors, equity and cash compensation;  basic commercial contracts; and important issues in raising capital by issuing equity or debt finance.   The discussion of service business included selling payback, establishing your brand and reputation, billing and collection practices.

For outline of presentation, LINK:

You can also find my powerpoint slides at the ENET website, LINK:   (Robert Adelson presentation is under September 6, 2011 presentations at the top of the page)

If you or a colleague are starting a business or joining or investing in a startup company and have questions or need legal help, please let me know.


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