This was an earlier IEEE Boston Entrepreneurs’ Network panel presentation I chaired that covered –
- Why business alliances are important to entrepreneurs, early stage companies and investors?
- How strategic alliances can be used and structured to obtain first funding directly or indirectly?
- How they are used and structured to gain credibility, to leverage sales growth and to penetrate new markets?
In my portion of the presentation I also covered issues of planning, implementation and life cycle of alliances, including OEM, VAR and co-marketing arrangements and issues of benchmarking, operational goals, project teams, development, sales, marketing and distribution terms, dispute resolution and transition to successors.
To see slides from my presentation, “Strategic Alliances and Partnerships for Early Stage companies: Planning, Implementation and Life Cycle”, LINK: https://robadelson.files.wordpress.com/2016/11/enet-11-7-06-4-adelson-slides.pdf