If Assets need protecting, Your best course may be a Trademark.
My article in May 2, 2008 Boston Business Journal is intended for companies and consultants seeking to build and protect value in brand names for business, products or services, slogans, logos and packaging. My article also discusses the benefits of early ITU (Intent to Use) filings and Federal registrations, along with costs and pitfalls in trademark prosecution.
LINK: http://robadelson.wordpress.com/2009/08/08/trademark-protection/
If you are developing or contemplating a brand for your product or service, and questions arise or legal assistance is needed on trademarks, copyrights or other intellectual property law protections, please let me know.
